Meet Connor 👾
Initially, we envisioned that the app could address the needs of both novice and intermediate users. We also wanted to include those who wanted to build a PC for reasons other than gaming (e.g., animation, development, etc.). After further consideration, the decision was made to focus on gamers. Narrowing the scope gave us a more precise direction and helped simplify UI decisions.
This user has likely owned several gaming consoles spanning generations, has tapped into the gaming community and is interested in consumer technology. We consider them novice in some respects, as they have little specialized knowledge regarding the parts and process.
We surveyed several respondents in the 25-35 age bracket interested in gaming (or are at least active computer users) and developed a persona. The persona is confident and motivated enough to attempt a DIY project, and their primary motivator is maximizing value. Despite overall willingness, they still feel overwhelmed by decentralized information.